GTA 6 gets a Korean PS5 launch ad with Jay Park and QWER (PlayStation)

Seoul turns blue, then pink, and everyone drops what they are doing to get home to a PS5. That is PlayStation Korea’s GTA 6 launch ad. On 12 November, a week before release, Sony’s Korean PlayStation Blog unveiled the campaign “The Wait Is Over” with a new 60-second video.

The cast is pure Korean pop culture. Chef Choi Kang-rok from Netflix’s Culinary Class Wars is mid cooking stream, Jay Park and two members of LNGSHOT are working out, Chodan and Magenta of QWER are rehearsing, and esports caster Sung Seung-hun is calling a match. A mysterious light crosses the city, they follow it home, and the ad cuts to official GTA VI gameplay with Vice City. Sony’s blog singles out Choi as the one who still takes his time, on a bicycle. For QWER it is a return: last Christmas the band made a carol video with PlayStation Korea.

The post also gives Korean players a price we did not have. The black and white GTA VI Limited Edition DualSense controllers launch on 19 November at a recommended 129,000 won each, with pre-orders open at participating retailers. Sony’s September announcement listed $84.99, €84.99 and £74.99; what else is known is on our controller and merch page.

Nothing changes about the launch itself. Sony repeats that GTA VI comes to PS5 on 19 November, and that digital pre-orders can pre-load now. The PS5 version unlocks at midnight country by country, so Korea is among the first: see when GTA 6 unlocks in your time zone.