Red box truck with ad livery

A red box lorry with a drinks livery in a street in the Extended Look, its flank in shadow: a yellow slogan panel at the rear of the box, a script e on the cab door and on the refrigeration unit, and no name anywhere on it.

This is a conventional truck rather than a cab-over: a long red bonnet runs ahead of the cab, with a grille of dark slats in a pale surround, a mark at its centre that does not resolve, and rectangular headlights. The box body behind it is red as well, and a red refrigeration unit sits on the front wall of the box with the same white script e on it that sits on the cab door.

The side of the box is a printed advertisement rather than plain paintwork. A tall dark shape reads as a bottle against a red and green ground, with a red and white swirl across its lower half and a dark frame with a crossbar standing over it, and a yellow speech-bubble panel pointing forward closes the rear of the design. The panel carries two lines of dark red italic capitals and a small mark below them.

Only one of those lines is read here. The lower one, at a letter height just over this site’s floor, separates into THE FIZZ. The upper line is smaller, under the floor, and on the true pixel grid its six characters do not come apart, so it is not printed as a reading; the phrase everyone would complete it to is not evidence. What the truck gives, then, is a strapline and a monogram. A script lower-case e on the cab door and on the refrigeration unit is a mark, not a word, so this is a brand we can see and cannot name, and it does not get a page here until something spells it out.

It is not the Fizzazz of the can in the pool, FIZZAZZ in navy block letters in a white-outlined polygon on orange either. Two fizzy drinks, two marks. The flank is in shadow and only the top edges of the cab and the box catch the light, so the artwork reads dimly.

GTA 5 had this shape as the Benson and the Mule, box lorries with a bonneted or a cab-over front, and both carried company liveries the same way. That is a comparison of shapes, not a name; nothing on this truck is legible as a maker.

How to recognise it

• THE FIZZ in dark red italic capitals on the lower line of a yellow panel at the rear of the box
• An upper line on the same panel, under the reading floor
• A stylised e on the cab door and again on the refrigeration unit
• Conventional layout: long bonnet ahead of the cab, not a cab-over
• Red cab and red box body, with a red refrigeration unit on the front wall of the box
• Printed advertising on the flank, bottle-shaped, over a green and red ground

The frame it comes from

The frame is Extended Look at 6:19.90. It is 3840 by 2160, and the vehicle occupies 614 by 367 of it. Also in it: Azteca Gold, a residential tower under scaffolding, Azteca Gold box truck, and a white pickup.

How this was measured

These figures come from the dataset, not from the prose above. We measure everything and claim what counts. How we work

What we still do not know

• The name behind the script e. The slogan and the monogram are all the truck gives.
• The upper line of the slogan panel, under the floor
• Whether the e belongs to the same company as the Fizzazz can, which carries a different mark entirely
• What the artwork on the flank shows, beyond a bottle shape in a splash of red and yellow
• Everything measured: top speed, payload, where it spawns