Phil’s Ammu-Nation

A named Ammu-Nation branch, read off the presenter's vest in the commercial that plays on a television in Trailer 2.

The presenter stands behind the counter with his arms spread, mid-pitch, in front of the weapon wall. He is heavily built, with a moustache and a mullet, and he wears a black vest.

The vest reads PHIL'S in red block capitals with AMMU-NATION beneath it on a blue bar. That second line is what turns a generic shop into a named one.

Two women in red caps flank him, one holding a rifle. Behind them the slat wall carries rifles, shotguns and carbines, and a fire extinguisher hangs at the left edge of the shot.

How to recognise it

• PHIL'S in red capitals over AMMU-NATION on a blue bar, worn on a black vest
• A moustached presenter with a mullet, arms spread behind a glass counter
• Two assistants in red caps, one holding a rifle

The frame it comes from

The frame is Trailer 2 at 2:11.87. It is 1920 by 1080, and the subject occupies 250 by 302 of it. Also in it: Ammu-Nation.

What we still do not know

• Whether Phil is a character you meet or only a name on a shirt
• Where the branch is
• Whether this is the same Phil the series has used before — nothing in the frame settles it